Dawg, Holiday and I started this discussion on the lift...when we were comparing the attribute of the 2012 Blizzard Bushwacker to the 2012 Kastle MX88. Both of these skis are 88mm underfoot and are marketed to the high performance skier. Granted the MX88 is very traditional in graphics, construction, shape and camber. Blizzard takes a non conformist approach with their "flip core" build process and bull riding theme graphics. On paper, these skis could easily be marketed to the same skier. Where the difference comes in is the price point...The Bushwacker priced aggressively at a $599.00 street price, "Retail" is probably $800 but IMHO irrelevant. Kastle prices the MX88 at $1190.00, with street and retail being the same. Two skis that are more similar in performance than not, hence the question comes up...why the Kastle worth TWICE the price over the Bushwacker?
I will add, this question is not ski specific...Why a Porsche 911 Turbo worth 2x the price of a Nissan GTR? Why a bottle of Johnny Walker Green worth 3x the price of JW black? Why a MacBook Pro twice as much as a Dell Inspiron? Ibis mountain bike over a Specialized....The list goes on. (please don't nit pic the examples I used, I used them as a point of reference to paint a picture).
Where do you pay a premium? Do you always buy based on price? Do you buy the best, price be damned? Do you vary these practices from sport to sport and from item to item?