Nice to see that a small ski area like Monarch can not only survive but thrive being just that, a small ski are not a mega resort that exists by selling property. I honestly don't know why this place doesn't get more stoke on this forum.
When I lived in Frisco during the Winter of 03/04..my best powder day of the year was at Monarch. By a long shot. I think it 3 feet the day I was there @ like 15 Degrees. The next best powder day of the whole winter was at Beaver Creek with 8".
Whitefish also has the sense now to make money from operations. This from a 2010 article:
Whitefish doing just fine
WHITEFISH, Mont. – Once known as Big Mountain, the Whitefish Mountain Resort had another big year last winter. At 122,000 skier days, it’s no rival to a Whistler or Breckenridge. But financially, it was a hit, reports the chief executive, Dan Graves.
Graves told the Whitefish Pilot that the ski area made money for the third straight year and cut its $8 million debt in half.
How can this be? Hasn’t this been the Great Recession?
Graves, who became chief executive in 2007, said that Whitefish Mountain had become too reliant on real-estate sales. In fact, the resort hasn’t sold a unit since December 2007.
“Real estate was such a key component within the ski industry that I think people forgot their way,” he said. “At some point, you have to get back to your resort operations.”
And...I think an early owner of Monarch, the one that make a lot of improvements in the 80's came from California drug money.