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Survey for new business idea - Ski/Snowboard Equipment

post #1 of 8
Thread Starter 

We are an MBA group looking into a new business idea and would like your feedback:

 

http://deploy.ztelligence.com/start/index.jsp?PIN=15ZRF9JGHMJ7V

 

Thank you!

post #2 of 8

... and again, a required answer to the income question > incomplete survey.

post #3 of 8
Quote:
Originally Posted by comprex View Post

... and again, a required answer to the income question > incomplete survey.



Nobody wants to measure and equally include marketing data from poor peoplerolleyes.gif  Opinions from higher income people get weighted more heavilydevil.gif

post #4 of 8



good point- business models tend to just adapt crap based on "benchmarking" AKA, copying what others do so they can say they just followed what others (corporations) did so they don't look so stupid when someone with intelligence questions why they did what they did.  Benchmarking and "best practices" are also code words for "we don't know what the F*ck we are doing so we'll just copy someone elses garbage.....  I have a little saying in my consulting world "friends don't let friends benchmark" .  The real question and issue is which demographic segment will actually buy the product, not just which has the most money.  Quesrtion: which demographic will most likely buy a pair of DPS 120's?  Answer: not the Smith's who make 300K and ski at DV or Bc,. 

Quote:
Originally Posted by crgildart View Post





Nobody wants to measure and equally include marketing data from poor peoplerolleyes.gif  Opinions from higher income people get weighted more heavilydevil.gif



 

post #5 of 8


 

Quote:
Originally Posted by crgildart View Post





Nobody wants to measure and equally include marketing data from poor peoplerolleyes.gif  Opinions from higher income people get weighted more heavilydevil.gif



 



Quote:
Originally Posted by Finndog View Post



Quesrtion: which demographic will most likely buy a pair of DPS 120's?  Answer: not the Smith's who make 300K and ski at DV or Bc,.


 

Maybe a better way to express what I was getting at is
 


Nobody wants to measure and equally include marketing data from poor peoplerolleyes.gif  Opinions from LOWER income people get weighted LESS heavilydevil.gif

 

The 300K DV folks are far more likely to buy a "new" DPS 120 than I ambiggrin.gif

 

Regerdless, in the end it is all about the money, revenues, and potential profits.  The end goal is to build a model to calculate total income to total disposable income (DI) to DI spent on winter recreation to DI spent on new skis to DI spent on product X to what the hurdle rate would be to invest in product X.    This is why every survey like this will ask for annual income, because DI from that is what they want to get  (calculate) from you end the end in exchange for product X. The questions about how willing/likely to buy and what would you pay are used to get a gauge for elasticity of demand for product X.


Edited by crgildart - 3/1/11 at 12:16pm
post #6 of 8

Rarely do people use thier real incomes.. I know I never do.  That's waaaayyy too much info.

post #7 of 8
Quote:
Originally Posted by Finndog View Post

Rarely do people use thier real incomes.. I know I never do.  That's waaaayyy too much info.


Same is true for tax returnsroflmao.gif

 

post #8 of 8

Now that's one place I don't mess around. I pay what I owe. I don't need those kind of problems!

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