I often think of the golf analogy as well. I work at a Tahoe golf course that charges $250 high season for a round. Some things to consider. In Ski Resort areas, the golf course also only operate 6 mos out of the year. Coming from Boca you know that most Florida golf courses have to make their money during 6 mos out of the year as well (Do they still have cancer cards in the summer?) The main difference is that a Golf Course is limited to about 200 guests per day depending upon their tee time spacing. Heavenly can have upwards of 15,000 guests on a busy day.