Bertrand Kraft, the "shaper" who designed Salomon's popular X-Scream, Pocket Rocket, and AK Rocket skis, has come up with his signature model, the BBR. His nickname is Beber, he signs his name BBR, and his signature is actually on the tail of the ski:
Kraft wanted to build a ski that was all about "Freedom, Adventure, Fun" -- not about dimensions, which seemed to him to be a simplistic way of thinking and talking about skis. To Kraft, dimensions don't matter, a ski should be more about FUN. One of his passions is watersports, where he found that people tend to talk more about how much fun they had and not about technique or product specs as they do in skiing circles. He wanted to create a ski that must be experienced, not categorized.
The BBR's distinctive V-Shape makes it look unlike any ski on the market, and also makes it ski like "two skis in one." It's a powder ski that carves on piste and a carver that surfs in powder. Such a ski could be that "one quiver" ski that the majority of customers want. At early season ski tests in Europe, we were told, people liked the skis so much they preferred them over their personal skis. The ski's narrow waist and pintail make it carve like a race ski on hardpack. The wide tip and rocker make it act like a surfboard in powder. It skis short, is extremely lightweight, and is super forgiving. As our own Boot Guy and ESA Coach Bud Heishman said, "It didn't ski anything like it looked."
The promotion to launch the ski for 2012 is called the Shape Your Adventure Tour at 50 resorts worldwide. To find out when it will be in your vicinity, check the Salomon BBR page on Facebook. There's a demo tomorrow, 2/12 at Kirkwood...