Due to reasons beyond my control I find myself with a subscription to SKI magazine. I guess things could be worse. Between ads for places I have no desire to visit and articles that I can't relate to there are a few tidbits of semi-useful info.
And then the February 2011 issue arrives with the usual vapid articles and ads aimed at a demographic to which I do not belong (not that there is anything wrong with that). But then I read the article about the Homewood resort. I about have a stroke (or as my parent's generation used to a say a "conniption fit").
For those of you who are not familiar with the Lake Tahoe Basin resorts, Homewood is one of the the last of the old school resorts there. Low key. Funky, friendly, a true family resort. Slow lifts, short lines and fun. Uncrowded. Not a place to show off. Cheap beer, burgers and tickets. The lodge is...well down to earth. Oh and BTW the most fabulous views of the lake. Somehow "progress" has forgot this "best kept secrect" of the Tahoe basin. Well until now.
So I turn to page 30 the Feb-11 issue. It extolls the present virtues of Homewood (this place is great in their words) and then in the same breath says (in so many words) "Homewood's facilities are a bit dated, but the owners hope to break ground soon on a boutique hotel and new village designed to resemble a town square". It's like they are saying Homewood is a cool place (true) but out with the old and in with the new and WE think this is a good thing.
IMO SKI mag is saying trading Soul for Glitz is a good thing. I mean I don't care (well I do a bit, but people do have rights in this country to make a buck) what the owners do, but for this Rag to say said changes is for the better makes me want to (to put it politely) shake my head. What sellouts.
I had a low opinion of SKI magazine before that article. But now.........