Well, I haven't a clue to as when the new site will be up, but I know it is in the works.
The SX:9 and GS:9 are mostly the same, with cosmetics being the main difference. Some folk prefer race product, others like the cross gear. Its a matter of regional demand. In western Canada, retailers can't sell race product, but the Atomic freeride/cross/allmountain gear is moving like crazy. In eastern Canada, it is the exact opposite with race product outselling the allmountain product. This trend extends to the States too. Europe is very race oriented too.
The C:11 is more similar to the Race 9.16 of a few years ago, but uses the new titanium Pulse system and has a ceramic base insert to reduce base burn caused by carving on ice. Quick edge to edge, powerful, but easy skiing too.