Pete Saari VP of Marketing and Kyle Phillips VP of Sales
Ski dimensions: 151-115-141 (181), 153-117-143 (191)
Available length of skis: 181 and 191
Target market with the featured skis: Pow enthusiasts
Two-sentence description of featured skis: Designed and ridden by Mike Wilson, Jamie Pierre and World Freeski Champion Timmy Dutton. A Magne-Traction rocker entry reCURVE camber combo pow shape that carves the hardpack and rips the pow. The unofficial NAS of world snowfall record holding Mt. Baker Pro patrol.
Ski dimensions: 132-100-122 (168), 137-100-123 (178), 144-100-128 (188)
Available length of skis: 168, 178 and 188
Target market with the featured skis: Freeride all mountain enthusiasts
Two-sentence description of featured skis: Designed and ridden by Mt Baker local and NAS inspirational experiMENTALIST Tory Bland and crew. The ultimate freeride and all terrain reCurve Magne-Traction design that floats the pow and rips the hardpack in both directions.
What’s on the horizon for next year’s skis?
Freeride and Magic Horsepower NAS now available in 168 size and POW specific reCURVE.
What are three of the biggest forces shaping the changes and developments you’ve made?
Freethinking, Non-Conforming, ExperiMentalists coming from a completely different direction.
Any completely new models (including pro models)?
Second year for Magic Horsepower construction, so kinda new! 100% Basalt Fiber - no Fiberglass!!!
What will be your best selling ski? Why?
The POW - killing it big mountain, resort, and even in the park.
Any new materials or construction technologies?
Bio-Plastic Beans topsheet - 99% petroleum free!! The Greenest Harpoons available, and as always - Made in the USA!
What themes are you seeing for colors/graphics?
We are continuing with our trusted free-thinking Mervin artists for the best NAS line yet - Quincy Quigg, Matt French, Ryan Davis, and Nick Russian!
Dark, fun, and out there!!!
What are price points doing?
Pretty much the same.
What market segment are you focusing on? How and why?
Freeridin’, cord carvin’, pow slashin’, fun slidin’, jibbin’, you know - just plain LIBin’
What types of skiing do you see leading sales next year (racing, all-mountain, park, etc) and why? How are you planning ahead for that?
All Mountain and Powder Enthusiasts! We build our NAS to go anywhere, anytime.
Source: Ski Business/Alexis Overbye