Ski dimensions: 133/101/123
Available length of skis: 182cm, 172 cm
Target market with the featured skis: Jib Ski
Two-sentence description of featured skis: The new pro model for Fat-ypus team athlete Adam Delorme, this ski is the perfect blend of park, all mountain and powder for all levels of skier ability. With early rise in the tip and tail and limited camber underfoot, the L-toro is an easy ride in the powder, yet it still holds a great edge on the hard pack and is super quick and effortless to turn–and that’s no bull
Ski dimensions: 158/126/148
Available length of skis: 176 cm
Target market with the featured skis: All Mountain, Backcountry
Two-sentence description of featured skis: This all mountain/ backcountry booter hittin’ pow ski will carve through any conditions while still being a lightning quick easy turning ski in the trees. It has the potential to bring the ladies game on so hard that they will be blowing the doors off the guys, and that’s going switch!
What’s on the horizon for next year’s skis?
More great skis for great skiers!
What are three of the biggest forces shaping the changes and developments you’ve made?
The biggest force that pushes us to create the changes we’ve made, is our mission to create the best powder ski in the industry. From Breckenridge Colorado to the steeps in Alaska, are skis handle with the confidence that every rider needs.
Any completely new models (including pro models)?
The new pro model for Fat-ypus team athlete Adam Delorme, this ski is the perfect blend of park, all mountain and powder for all levels of skier ability. It has a softer flex than some of our other models, yet still retains that poppy, lively feel that is expected in a Fat-ypus ski. With early rise in the tip and tail and limited camber underfoot, the L-toro is an easy ride in the powder, yet it still holds a great edge on the hard pack and is super quick and effortless to turn
What will be your best selling ski? Why?
The I-rock was our best selling ski this year, with its versatility all over the mountain and in deep powder it is idle for any condition.
Any new materials or construction technologies?
Not this year.
What themes are you seeing for colors/graphics?
This year we’re changing up the graphics on our entire model’s with a new graffiti theme.
What are price points doing?
The price points that we set are designed to help and sustain a steady market.
What market segment are you focusing on? How and why? What types of skiing do you see leading sales next year (racing, all-mountain, park, etc) and why? How are you planning ahead for that?
I believe that the leading type of ski next year will be an all mountain jib ski. Especially with the level that skiing is at these days, kids are looking to take their skiing past the park and test their abilities on the mountain.