Geoff Curtis - VP/Marketing
RTM 84 (men’s)
Ski dimensions: 129-84-111
Available length of skis: 166;171;176;181
Target market with the featured skis: Top end frontside/all mountain skiers
Two sentence description of featured skis: With the advent of new, wider shapes and deep sidecuts came a change in technique - the skier moves more laterally with less weight shift. That’s the big difference with this new ski - the skier has full hook-up when initiating the turn, but the feel is much more smooth so that when it comes across the hill it exits the turn just as effortlessly as it came in, and the skier can keep the flow going down the fall line.
Ski dimensions: 131-96-114
Available length of skis: 156;163;170
Target market with the featured skis: Female all-conditions/powder skiers
Two sentence description of featured skis: For women looking for a fantastic powder ski that can also carve on the groomed, the new Aura features a new, wider 131-96-114 sidecut that floats better in powder. The new tip rocker profile makes the ski more smooth and forgiving no matter what the conditions.
What’s on the horizon for next year’s skis?
2011/2012 marks the largest crop of product innovations from Völkl in many years. At the forefront are new models in the Big Mountain and All Mountain freeskiing segments, plus a completely new series of frontside/all-Mountain skis. We’ve also conceived a completely new frontside/carving series to replace the once-popular Tigershark series. With each new model, Völkl enigneers have created the ideal overall set-up, including carefully matching the skis camber profile to the desired performance characteristics.
What are three of the biggest forces shaping the changes and developments you’ve made?
Consumers are more and more aware of how rocker can improve their skiing experience no matter what the conditions. Wider skis continue to grow in acceptance.
Any completely new models (including pro models)?
Several new models..
AC30, AC50 are replaced by the new RTM models
What will be your best selling ski? Why?
We really don’t know. We very often see 4-5 models selling pretty close to the same quantities at the top of the list.
Any new materials or construction technologies?
Yes, the new Dual Extended Transmission/sidewall construction on the RTM 84 is completely new.
What are price points doing?
What market segment are you focusing on? How and why?
Völkl is fortunate enough to be a full-line supplier spanning the freeskiing, frontside/all mountain, carving, racing, game improvement, and rental categories for both men and women.
What types of skiing do you see leading sales next year (racing, all-mountain, park, etc) and why? How are you planning ahead for that?
All-mountain and freeskiing categories for both men and women will dominate.