Ski Dimensions: 152mm, 125mm, 147mm
Available lengths of skis: 170cm, 180cm, 190cm
Target market with the featured skis: Freeride
Two sentence description of featured skis: The Gypsy’s nearly symmetrical dimensions and reverse camber enables you to bounce playfully through deep pow, instantly responding to your every action, while the soft flex encourages buttering like you’ve never experienced, ultimately transforming the mountain into your personal playground. On hard-pack, the Gypsy grips and performs like it’s on rails - allowing for true, multi-dimensional skiing.
What’s on the horizon for next year’s skis?
New artwork from Travis Parr.
What are three of the biggest forces shaping the changes and developments you’ve made?
Floatation capability & athlete input. New graphical/artistic theme.
Any completely new models (including pro models)?
Gypsy (fully rockered/reverse camber fat ski).
What will be your best selling ski? Why?
Keeper & Shaman. Very unique and versatile skis that make skiing more fun and easier than before.
Any new materials or construction technologies?
Fly Weight core in Oracle, Nollie Flex core in Da’Nollie.
What themes are you seeing for colors/graphics?
Darker colors and a power animal theme. Original oil paintings by Travis Parr.
What are price points doing?
Maintaining low price points for very high end construction and 2 year warranty.
What market segment are you focusing on? How and why?
Everywhere from passionate freeriders to the intermediate destination skier.
What types of skiing do you see leading sales next year (racing, all-mountain, park, etc) and why? How are you planning ahead for that?
All mountain, freeride and park. We build extremely versatile skis that can handle all terrain.