Andrew Thomas - Ski Marketing Coordinator
155/130/120 - 169cm size
157/132/122 - 179cm size
159/134/124 - 189cm size
Ski Dimensions: 128/84/112
Available length of skis: 146cm, 153cm, 160cm, 167cm
Target market with the featured skis:
Both the SuperStitious and the Pon2oon are aimed at expert-level skiers who enjoy exploring the whole mountain in search of fresh snow. The Pon2oon is the weapon of choice for skiers who live for deep powder days. The SuperStitious is for ladies seeking top-notch performance in soft snow, both on trail and off.
Two sentence description of featured skis:
Designed with the late Shane McConkey’s philosophy of slaying powder easier, faster, and with less effort, the all-new Pon2oon is rockered in the tip and tail and features a redesigned shape with Powder tip and a non-twin tip Progressive Powder tail. The SuperStitious is the best choice for expert-level women who charge the whole mountain and aren’t spooked by a blessing of new snow from Mother Nature.
What’s on the horizon for next year’s skis?
Next year’s skis are on track to continue introducing skiers worldwide to K2’s revolutionary Baseline Technology. Featuring 5 different profiles with varying degrees of rocker mixed with camber, K2 is out to prove that Rocker is here to stay.
What are three of the biggest forces shaping the changes and developments you’ve made?
-Performance: K2’s Baseline profiles enhance the performance and versatility of skis in a variety of conditions. They are designed to make skiing easier and less fatiguing for skiers of all ages and abilities. Furthermore, K2’s BackSide skis and tools are built with a keen eye towards multipurpose functionality and can be used as snow anchors or combined to create an emergency rescue sled and more.
-Weight savings: K2’s brand new women’s series, the SuperModels, features skis that are 10-20% lighter than previous K2 models. The entire line is focused on shedding weight without sacrificing performance, thanks to lighter materials, stronger cores, and innovative women’s bindings systems.
Also, be sure to check out K2’s BackSide series of skis, which use K2 SnoPhobic topsheets, designed with elements of the base incorporated in the topsheets to avoid snow pileup on alpine touring ascents.
-Style: K2’s Factory Team skis come complete with rowdy graphics, insane die-cut bases, and ornate tip and tail rivets with plugs that can be removed to allow the option of attaching a pre-cut climbing skin to the ski.
Any completely new models (including pro models)?
An entirely new women’s line, the SuperModel Series, features six new ski offerings for women of all abilities. Women will also love the brand new MissDirected, featuring a 117mm waist and Powder Rocker tip/ All-Terrain Rocker tail, for the ski’s unmatched flotation, bombproof construction, and unmatched “Surfy” feel in powder.
Furthermore, the all-new men’s All-Mountain Performance IMPACT is on a collision course with success for advanced skiers looking for the ultimate versatility within the boundaries of any resort.
Finally, be sure to check out the new park-crushing Recoil, which joins the ranks of K2 classics such as the Public Enemy and the Extreme. This ski’s 90mm waist and All-Terrain Rocker make it a force to be reckoned with, both in the park and all over the resort.
The T:Nine women’s ski category, which set the precedent for women’s-specific ski technology for the last decade, has been retired to the K2 hall of fame and replaced by the SuperModels series of skis.
What will be your best selling ski? Why?
The AMP Impact has the potential to become K2’s best selling ski in 2011/12. The ski is built on the top selling Rictor chassis, so it comes with many of the features of this high-end model. However, the Impact is a more forgiving version at an incredible price.
Any new materials or construction technologies?
The SuperModels lineup features thinner steel edges, leaner strips of titanal, a slimmer mod structure, smaller/lighter tip deflectors, reduced tail shape, and lighter weight bindings in an effort to create 10-20% weight savings over previous models.
What themes are you seeing for colors/graphics?
K2 is known for having some of the most eye-catching, rowdy graphics on the market. This focus on fun and irreverence is a recurring theme that will be synonymous with K2 for years to come.
What are price points doing?
K2’s price-point offerings continue to present skiers with the best value on the market on skis that are built to last and perform, regardless of who is riding them and where they are being skied.
What market segment are you focusing on? How and why?
K2 is reaching out to women of all ages and abilities, in both our ski offerings, as well as the K2 Ski for a Cure series of fundraisers throughout the year. Found at resorts across the country, these events will encourage women to get on the hill and will help raise money and awareness for the Breast Cancer Research Foundation (BCRF).
What types of skiing do you see leading sales next year (racing, all-mountain, park, etc) and why? How are you planning ahead for that?
Globally, all-mountain skiing will begin to take over as advances in technology, such as K2’s Baseline profiles, will make it easier for skiers to travel off-piste and ski soft snow while not sacrificing performance on hard snow and groomers.
Source: Ski Business/Alexis Overbye