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Venture (top), $750 & Lola, $650


Scott Sports
Customer service, 800-292-5874
Kerry McCarthy - Wintersports Marketing Coordinator, 208-622-1076

Venture (unisex/men’s)
Ski dimensions: 130/95/117 (178)
Available length of skis: 168/178/188
Target market with the featured skis: One-ski quiver
Two-sentence description of featured skis: Wider underfoot than it’s predecessor, the Mission chassis, the Venture is able to perform in steeper terrain but with enough sidecut to destroy picture-perfect corduroy. Venturi-Tip Rocker reduces snow friction and gives the tip of the ski the ideal combination of float and turning agility.

Lola (women’s)
Ski dimensions: 129/96/126 (165)
Available length of skis: 168/175
Target market with the featured skis: hard-charging women skiers
Two-sentence description of featured skis: With 98mm underfoot (at 175cm), the Lola is the ideal one ski quiver. Twin Tip Rocker will help this backcountry/freestyle ski float through deep pow while our 3D side cut adds edge control when carving turns in the resort. Using a lightweight sandwich sidewall construction, the Lola has a light swing weight making this ski an easier to control with less fatigue.

What’s on the horizon for next year’s skis?
Scott is continuing to test and develop our skis in construction, shape and performance and is pleased to offer a new model to the lineup.  You’ll also see some constructions being lightened.

What are three of the biggest forces shaping the changes and developments you’ve made?
Athletes continue to influence product development; many consumers want a one quiver ski; the rocker technology continues to drive product development

Any completely new models (including pro models)?
The Venture is our new model.  It takes off of the Crusade, which is Scott’s great all-round ski, by adding some girth in the waist, bringing it to 95 underfoot, making it fun in more powder conditions while still be a great ski on hardpack.

Any disappearing?

What will be your best selling ski? Why?
The Mission will continue to be Scott’s best selling ski.  It’s a very good all mountain ski that has a wide body and short sidecut.  With 89mm underfoot, good flex from the wood core and the 350mm Pro-Tip Rocker, the Mission is the perfect balance of edge control and float.

Any new materials or construction technologies?
Some of the skis have been reduced in weight in the construction process…

What themes are you seeing for colors/graphics?
Some of the graphics are colorful, bright and have elements of pop art, others reflect more of conservative graphics that appeal to a wider market.

What are price points doing?
Price points seem to be stagnant.

What market segment are you focusing on? How and why?
Scott is focusing on Park and Freeskiing, both in and out of bounds.  Scott skis capture both the essence of park skiing and freeskiing, with skis that will do one or the other, or with aspects of both.

What types of skiing do you see leading sales next year (racing, all-mountain, park, etc) and why? How are you planning ahead for that?
Park will continue to drive our sales, and with top athletes Tom Wallisch and Roz on Scott skis, we’re placing a lot of emphasis in this area and working closely with this market.

Source: Ski Business/Alexis Overbye