435-252-3300 / email@example.com
Susie English - PR and Communications
Experience 98 (unisex/men’s)
Ski dimensions: 139/98/128
Available length of skis: 172, 180, 188
Target market with the featured skis: Perfect Patrol Ski, Strong All-Mountain skiers that want a wider ski for everyday.
Two-sentence description of featured skis: This new breed of wide all-mountain ski will let you float through the deep pow like a big-mountain rock-star and charge the groomers like a racer. Traditional camber underfoot delivers power, energy and edge grip with rockered tip and tail that dramatically improves the turn initiation and flotation in any condition.
Temptation 88 (women’s)
Ski dimensions: 135/88/124
Available length of skis: 154, 162, 170
Target market with the featured skis: Hard-charging women skiers looking
for an all-mountain ski.
Two-sentence description of featured skis: With the heart of a high-performance carving machine and a freeride touch and feel, it is one of the strongest do-it-all skis on the market. Traditional camber underfoot delivers power, energy and edge grip with rockered tip and tail that dramatically improves the turn initiation and flotation in any condition.
What’s on the horizon for next year’s skis?
The majority of Rossignol’s line for 11-12 features a rocker story. The new Experience and Temptation line features AutoTurn rocker which combines traditional camber underfoot for power and energy with subtle tip and tail rocker for easy maneuverability, speed control, and steering. The S7 and S3 feature powder rocker which has traditional camber underfoot and high rocker tip and tail for maximum float in deep snow, easy maneuverability, and effortless powder skiing. The Jib skis feature Spin Rocker which is 100% rocker throughout the ski which makes the ski playful and easy to spin.
What are three of the biggest forces shaping the changes and developments you’ve made?
Consumers are demanding Rocker - the S3 is our top selling ski for 10-11
Rocker is not just a powder technology - it has been proven to make all-mountain skis easier to use and more fun.
Any completely new models (including pro models)?
Super 7 (this year in a 188 and 195)
Radical 9GS Cascade TI
Experience 76 Aramide
Experience 74 Carbon
S97, S86, S80, S86 W, S80 W, S74 W, Strato 80 and Strato 70
What will be your best selling ski? Why?
The Experience 88 and Temptation 88 will be our best selling new ski because they are the ultimate all-mountain skis for any condition or terrain. We also have the S3 and Avenger 82 TI from last year that will continue to be our best selling skis.
Any new materials or construction technologies?
We have a new technology called Complex. The Complex technology is a new aerospace fiber layer that replaces traditionally used fiberglass layers, the Basalt dramatically enhances the ski performance. By weaving Titanium or Aramide stringers into the Basalt fibers it raises the performance to a turbo-charging level. This new Complex layer has rock solid strength and higher elastic movement than even carbon fiber making it the ultimate material for removing vibration and improving snow contact.
What themes are you seeing for colors/graphics?
On the men’s side we are still using artists for the S Series and they create the graphic based on one of the 7 sins. The Avenger line continues to have more classic graphics with hints of Rossignol’s heritage. The Experience line are mostly black with bright colors integrated for the logo and some accents. The women’s freeski graphics are all done by Caia Koopman, who creates very beautiful graphics inspired by nature. The rest of the women’s line has a very organic, nature inspired feel with graphics. They have clear top coats so the natural linen fibers show through.
What are price points doing?
They are stable across the board from beginner to expert product
What market segment are you focusing on? How and why?
All-mountain is our focus because it has the broadest consumer base.
What types of skiing do you see leading sales next year (racing, all-mountain, park, etc) and why? How are you planning ahead for that?
Rocker All-Mountain skis will lead our sales. That is why we are bringing the new Experience and Temptation line of skis to market.