Siegfried Rumpfhuber - President
Ski dimensions: 133/104/123 R26
Available length of skis: 164, 174, 184
Target market with the featured skis: mountaineering/freeskiing/allmountain
Two sentence description of featured skis: Freeski mountaineering, the down is as important as the up. Freeride concept blended with lightweight construction-ultralight woodcore with two super thin sheets of metal.
Ski dimensions: 132/108/122, R32
Available length of skis: 168
Target market with the featured skis: Big mountain - modern freerider-go anywhere on the mountain, with modern rocker & sidecut technology
What’s on the horizon for next year’s skis?
Definitely a strong continuation of the rocker trend, with a full Kästle line coming at SIA that has a new generation of early rise tips. We see the high-end demo market continue to grow, backcountry touring, and all sorts of “human accessed” skiing is seeing a lot of growth.
What are three of the biggest forces shaping the changes and developments you’ve made?
The consumer demand - big mountain skiing, rocker skis and the touring segment.
Any completely new models (including pro models)?
*BMX78, 88, 98, 108, 118, 128
Just one model from our FX (freeski mountaineering line) - the FX74, a similar option replaces it in our new TX (touring cross) line
What will be your best selling ski? Why?
Probably the MX88 will remain our best seller, it has proven to be the best all mountain/condition choice.
Any new materials or construction technologies?
All of our fatter Freeride skis (MX98, MX108, MX128) have non-traditional camber technology (”Rocker.”)
We use a low but positive camber underfoot, combined with an early rise tip.
As for the Early Rise, much as like for any other Rocker construction, we feel it is really important to have a clear and easily understandable storyline for the consumer, since there is so much different stuff on the market.
As for our product, we will - starting with the 11/12 product line - feature a Early Rise Index on the ski. We distinguish between the shovel length, and the effective rocker length.
What themes are you seeing for colors/graphics?
We continue with very clean designs, with color to bring focus to the technology - the Hollowtech on tip/tail.
What are price points doing?
For us specifically they are staying roughly the same, we are offering a few lower priced options - but for us because our skis are manufactured in Austria with extreme scrutiny when it comes to quality we remain on the higher end of the market.
What market segment are you focusing on? How and why?
Big Mountain/Free Skiing with the introduction of the BMX line and addition to our FX line - this segment continues to show growth and consumer interest. The other focus is on the uphill/touring with the introduction of the TX line - very light for the climb, but still classically Kästle - performing precisely on the down.
What types of skiing do you see leading sales next year (racing, all-mountain, park, etc) and why?
How are you planning ahead for that?
For us all mountain - which is reflected in the lines and models we are introducing.