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2012 Kastle Preview

post #1 of 94
Thread Starter 

http://skiingbusiness.com/2884/uncategorized/2011-12-ski-preview-kastle/

 

 

FX104, $1,199 & BMX108, $1,099

FX104, $1,199 & BMX108, $1,099

 

Kastle
http://www.kaestle-ski.com/en/
Siegfried Rumpfhuber - President

FX104 (men’s)
Ski dimensions: 133/104/123 R26
Available length of skis: 164, 174, 184
Target market with the featured skis: mountaineering/freeskiing/allmountain
Two sentence description of featured skis: Freeski mountaineering, the down is as important as the up. Freeride concept blended with lightweight construction-ultralight woodcore with two super thin sheets of metal.

BMX118 (women’s)
Ski dimensions: 132/108/122, R32
Available length of skis: 168
Target market with the featured skis: Big mountain - modern freerider-go anywhere on the mountain, with modern rocker & sidecut technology

What’s on the horizon for next year’s skis?
Definitely a strong continuation of the rocker trend, with a full Kästle line coming at SIA that has a new generation of early rise tips. We see the high-end demo market continue to grow, backcountry touring, and all sorts of “human accessed” skiing is seeing a lot of growth.

What are three of the biggest forces shaping the changes and developments you’ve made?
The consumer demand - big mountain skiing, rocker skis and the touring segment.

Any completely new models (including pro models)?
LX92
FX104
*BMX78, 88, 98, 108, 118, 128
*TX77, 87
(new lines)

Any disappearing?
Just one model from our FX (freeski mountaineering line) - the FX74, a similar option replaces it in our new TX (touring cross) line

 

Siegfried Rumpfhuber - President

Siegfried Rumpfhuber - President

 

What will be your best selling ski? Why?
Probably the MX88 will remain our best seller, it has proven to be the best all mountain/condition choice.

Any new materials or construction technologies?
All of our fatter Freeride skis (MX98, MX108, MX128) have non-traditional camber technology (”Rocker.”)

We use a low but positive camber underfoot, combined with an early rise tip.

As for the Early Rise, much as like for any other Rocker construction, we feel it is really important to have a clear and easily understandable storyline for the consumer, since there is so much different stuff on the market.

As for our product, we will - starting with the 11/12 product line - feature a Early Rise Index on the ski. We distinguish between the shovel length, and the effective rocker length.

What themes are you seeing for colors/graphics?
We continue with very clean designs, with color to bring focus to the technology - the Hollowtech on tip/tail.

What are price points doing?
For us specifically they are staying roughly the same, we are offering a few lower priced options - but for us because our skis are manufactured in Austria with extreme scrutiny when it comes to quality we remain on the higher end of the market.

What market segment are you focusing on? How and why?
Big Mountain/Free Skiing with the introduction of the BMX line and addition to our FX line - this segment continues to show growth and consumer interest. The other focus is on the uphill/touring with the introduction of the TX line - very light for the climb, but still classically Kästle - performing precisely on the down.

What types of skiing do you see leading sales next year (racing, all-mountain, park, etc) and why?
How are you planning ahead for that?
For us all mountain - which is reflected in the lines and models we are introducing.

post #2 of 94

Why no "e" in our market?

 

 

www.kaestle-ski.com 

 

white_castle.png

 

 

 
(yes, I know it is pronounced Kes-lee)
 
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post #3 of 94
Thread Starter 

Add a silent Q if you want. I just like how they ski.

post #4 of 94

They are jumping on the rocker train too for 2012.

post #5 of 94
Quote:
Originally Posted by RockSlide View Post

They are jumping on the rocker train too for 2012.



Theyy jumped on it last year with the MX98/108/128

post #6 of 94

 

Pics from the show....

 

Kastle....

164309_10150136671271138_540901137_8504339_4666527_n.jpgBMX series ( the 98/108/128 are relabeled MX skis from this series). This is a new series for Kastle. While the 98+ were labeled MX's this year, they didn't have the race feel that the 70/78/8 had and really should have been labeled different. This was a good call .

 

 

More in depth w/ specs...

166812_10150136671346138_540901137_8504342_6429739_n.jpg

BMX128

 

167798_10150136671361138_540901137_8504343_6570874_n.jpg

BMX 118 (new)

 

180192_10150136671381138_540901137_8504344_8315304_n.jpg

BMX108

 

166866_10150136671456138_540901137_8504347_6340635_n.jpg

BMX98

 

180013_10150136671481138_540901137_8504348_5388173_n.jpg

BMX88 (new)

 

179419_10150136671511138_540901137_8504349_8273753_n.jpg

BMX78

 

RX/MX/LX full line...

164309_10150136671271138_540901137_8504339_4666527_n.jpg

 

New additions to above...

180760_10150136671551138_540901137_8504350_6503304_n.jpg

RX10 (new)

 

180444_10150136671581138_540901137_8504352_1424378_n.jpg

 

LX92 (new)

 

"Black" lines

168413_10150136671286138_540901137_8504340_7343439_n.jpg

 

167895_10150136671611138_540901137_8504353_2898608_n.jpg

 

FX104

 

 

The line looks and (will) ski as stellar as I will expect but my concern in that there is much overlap. It will be very difficult to discern between some of the models that there are just minute differences in characteristics in feel. I am not sure we need a (example) BMX88, MX88, LX92 and FX94 or LX92, FX94, BMX98, there is lot of overlap. I would have sooner seen more capacity with the products offered before going too wide in models. 

post #7 of 94

This is helpful. I was under the impression that the BMX was the "women's" line but apparently wrong; same construction - and length ranges - as last year? If yes, then is the BMX118 just micro-niche between 108 and 128? 

post #8 of 94
Quote:
Originally Posted by beyond View Post

This is helpful. I was under the impression that the BMX was the "women's" line but apparently wrong; same construction - and length ranges - as last year? 


Correct. In fact, it is a shame, the 118 is just a woman's specific..color (and size only in a 168). 

post #9 of 94

Hmmm. I'd hate to be in you folks' position of having to decide which to carry. Unless Kastle has been drinking their own Kool-aid and thinks shops will stock the whole range...

post #10 of 94

Do they really think the BMX line for the women will be that big of a mover? Hard for me to see that one.

 

 

 

Hey!......What about the TX line?  The TX 77 and TX 87

post #11 of 94
Quote:
Originally Posted by skimalibu View Post

Do they really think the BMX line for the women will be that big of a mover? Hard for me to see that one.

 

 

 

Hey!......What about the TX line?  The TX 77 and TX 87



Kastle is expecting the BMX to be their "more obtainable full product series" and I think they are right, after skiing the MX98 (now the BMX98)  I think the skis will ski very well. I have doubts that the BMX78 is needed, not sure of the early rise at this width, I think the LX82 will be a better choice there but I am very intrigued by how the BMX88 will ski compared to my MX88. 

 

The TX line is more the Touring line and as mentioned is designed as much for going up hill as it is for going down. 

post #12 of 94



 

Quote:
Originally Posted by PhilpugView Post

 

 

..... but I am very intrigued by how the BMX88 will ski compared to my MX88. 

 

The TX line is more the Touring line and as mentioned is designed as much for going up hill as it is for going down. 



 I'm interested in that BMX88 to MX88 comparison too. Let me know what you find, if you wouldn't mind.

 

 Your killing me man.... So let me spell it out. I'm interested in the specs on the TX 77 and TX88 models. Do you have pictures of them like the pictures you took of the other Kastles?.

 

  Why?  I have no doubt in my mind the guys at Kastle are very sharp. I just want to see what they have found and what they are trying in the markets from what they have learned. 

post #13 of 94
Quote:
Originally Posted by skimalibu View Post



 

Quote:
Originally Posted by PhilpugView Post

 

 

..... but I am very intrigued by how the BMX88 will ski compared to my MX88. 

 

The TX line is more the Touring line and as mentioned is designed as much for going up hill as it is for going down. 



 I'm interested in that BMX88 to MX88 comparison too. Let me know what you find, if you wouldn't mind.

 

 Your killing me man.... So let me spell it out. I'm interested in the specs on the TX 77 and TX88 models. Do you have pictures of them like the pictures you took of the other Kastles?.

 

  Why?  I have no doubt in my mind the guys at Kastle are very sharp. I just want to see what they have found and what they are trying in the markets from what they have learned. 


165685_10150136671636138_540901137_8504354_81765_n.jpg

179409_10150136671666138_540901137_8504355_4244011_n.jpg

post #14 of 94
Quote:
Originally Posted by Philpug View Post
 I have doubts that the BMX78 is needed, not sure of the early rise at this width, I think the LX82 will be a better choice there but I am very intrigued by how the BMX88 will ski compared to my MX88. 

OK, I clearly have missed something. (Not the first time.) Above you said (I thought) that the BMX "line" was simple rebadged MX's from 78 to 128. (With exception of 118 in Pretty Pink.) Now as I read it, you are saying that all BMX's are early rise to rocker (which the 78 and 88 never had before). And someone else refers to the BMX's as the "women's line," inferring that the MX's will remain. So for the sake of us dim bulbs, could you answer the following questions:

 

1) Does the BMX REPLACE the MX line down to 78 mm?

2) If yes, does that make the MX70 the only MX ski Kastle makes? Or is it now the RX10 and there are no more MX skis?

2) If yes, do all BMX's have early rise or rocker?

3) If yes are the BMX's in any way different than the MX's except for the tips of the 78 and 88? (Because when I squint, it looks like the placards besides the skis are not mentioning metal in any BMX ski, only the RX's and FX's.)

3) Who's on first? (SJ will have the correct answer.) 

post #15 of 94
Quote:
Originally Posted by beyond View Post



Quote:
Originally Posted by Philpug View Post
 I have doubts that the BMX78 is needed, not sure of the early rise at this width, I think the LX82 will be a better choice there but I am very intrigued by how the BMX88 will ski compared to my MX88. 

OK, I clearly have missed something. (Not the first time.) Above you said (I thought) that the BMX "line" was simple rebadged MX's from 78 to 128. (With exception of 118 in Pretty Pink.) Now as I read it, you are saying that all BMX's are early rise to rocker (which the 78 and 88 never had before). And someone else refers to the BMX's as the "women's line," inferring that the MX's will remain. So for the sake of us dim bulbs, could you answer the following questions:

 

1) Does the BMX REPLACE the MX line? BMX78, BMX88, BMX118...NEW. BMX98,, BMX108, BMX128, renamed MX's of the same size.

2) If yes, does that make the MX70 the only MX ski Kastle makes? No, RX10, complements the MX70. Or is it now the RX10 and there are no more MX skis? No. 

2) If yes, do all BMX's have early rise or rocker? Yes, Early Rise.

3) If yes tare the BMX's in any way different except for the tips? They have hollowtech in the rounded tail.

3) Who's on first? (SJ will have the correct answer.) Third Base.

post #16 of 94
Quote:
Originally Posted by Philpug View Post


3) Who's on first? (SJ will have the correct answer.) Third Base.


You need to go review Abbott and Costello films. biggrin.gif

 

Also, you're too damn fast this time of night. I did two edits after you hit the submit key. Why no mention of titanal in the BMX's? But now that you bring it up, no more square tails above 70? Or do I need a stronger prescription?

post #17 of 94

Tank U ....... I now know to much for my own good.............Ever try Buffalo Trace?

 

Interesting how things have changed from last year. (as far as information being release to us lowly sick twisted freak consumers so soon after SIA) 

post #18 of 94
Thread Starter 

Phil - looking at your first picture of the wall, I see an MX78 and 88. Are those models carrying over in addition to the BMX 78/88? It seems that they are, but in post #15 it looks like you are saying they are not.

 

Is RX10 an LX style construction?

post #19 of 94

MX 78 and 88 remain unchanged in the line up, flat tail and 2 sheets of metal.

 

The BMX 78 and 88 also have white bases with Kastle inlaid in them, I think they are looking at a move to the park and pipe market

 

BMX 118 is pink, and only in 168 I believe.

 

 

sooooooo...........

 

LX=  Lighter construction, more forgiving, regular camber

 

MX= The original "new" Kastle construction, flat tail, 2 sheets .05 titanal, regular camber

 

BMX=  Freeride/Freestyle, dual hollowtech with tip rise, no metal.

 

FX=  Alpine Touring,  dual hollowtech, 2 sheets .03 titanal, traditional camber

 

RX=  Race-like offerings, flat tail, .05 titanal, narrower waists.

post #20 of 94

Kudos for leaving the mx78 alone. It's such a great "front-side" ski.....

post #21 of 94
Quote:
Originally Posted by supergaper View Post

 

sooooooo...........

 

LX=  Lighter construction, more forgiving, regular camber

 

MX= The original "new" Kastle construction, flat tail, 2 sheets .05 titanal, regular camber

 

BMX=  Freeride/Freestyle, dual hollowtech with tip rise, no metal.

 

FX=  Freeride Touring,  dual hollowtech, 2 sheets .03 titanal, traditional camber

 

TX= Alpine Touring/Rando racing... what the FX line is mistaken as.

 

RX=  Race-like offerings, flat tail, .05 titanal, narrower waists.

 

Slight correction, but I think it's an important one. The FX line is miss represented on sites like this as a 'touring ski'... they are just 'skis'.

post #22 of 94
Quote:
Originally Posted by Whiteroom View Post



Quote:
Originally Posted by supergaper View Post

 

sooooooo...........

 

LX=  Lighter construction, more forgiving, regular camber

 

MX= The original "new" Kastle construction, flat tail, 2 sheets .05 titanal, regular camber

 

BMX=  Freeride/Freestyle, dual hollowtech with tip rise, no metal.

 

FX=  Freeride Touring,  dual hollowtech, 2 sheets .03 titanal, traditional camber

 

TX= Alpine Touring/Rando racing... what the FX line is mistaken as.

 

RX=  Race-like offerings, flat tail, .05 titanal, narrower waists.

 

Slight correction, but I think it's an important one. The FX line is miss represented on sites like this as a 'touring ski'... they are just 'skis'.


You are absolutely correct,  the FX  is a strong alpine ski,  not tour specific at all.

 

Looks like park and pipe skis are coming, and not the BMX 78 & 88, my bad.  Just saw the FB post that Kastle signed Colby West, and are developing a new line for him.

 

Interesting that they are forsaking the Marker royal family for the CTI offering, personally I wish they still had the grey and white Marker 18.0 athlete issue binding, very nice looking and super durable.

 

 

post #23 of 94

I saw that they signed Colby West on Kastle's website too.

 

It will be interesting to see what they develop together.

post #24 of 94

Kastle is taking awfully large bites........  love the skis and I am sure they think they are doing things the correct way but it seems like smaller bites, chewing more is a better course of action....  there's a lot on their plate

post #25 of 94
Quote:
Originally Posted by Finndog View Post


Kastle is taking awfully large bites........  love the skis and I am sure they think they are doing things the correct way but it seems like smaller bites, chewing more is a better course of action....  there's a lot on their plate




 



Yea, like getting their product on more dealers walls. It's tough to find a place that carries their skis, and tougher yet to find a specific ski, let alone to find a demo. The mx78 in Colorado is a case in point. I wonder how so radically expanding the line is going to help. It seems to me that their challenge is distribution, not product differentiation.

Oh, and if anybody knows where to find a mx78 in 174 let me know.

Mike
post #26 of 94

These skis are gorgeous. Thank god someone understands that skiers tend not to be the Ed Hardy Rhinestone Dragon type. I definitely agree that they have a few too many options in the midfat range. I'm already dreaming about picking up a second pair for Western/Powder conditions to go with my MX78s..

post #27 of 94

Looking forward to a test ride next week so I can pick the perfect ones for our shop!

Cyndee testing her MX98s on the Tear Drop

500

post #28 of 94
Quote:
Originally Posted by habacomike View Post





 

Yea, like getting their product on more dealers walls. It's tough to find a place that carries their skis, and tougher yet to find a specific ski, let alone to find a demo. The mx78 in Colorado is a case in point. I wonder how so radically expanding the line is going to help. It seems to me that their challenge is distribution, not product differentiation.Oh, and if anybody knows where to find a mx78 in 174 let me know.Mike



 You see, I hate to hear that this is a problem.  Did you try emailing the rep for your area at Kastle? Let them know what you want and make it their problem. I could give you my reps contact info if you like.

 

 

post #29 of 94
Quote:
Originally Posted by habacomike View Post





 

Yea, like getting their product on more dealers walls. It's tough to find a place that carries their skis, and tougher yet to find a specific ski, let alone to find a demo. The mx78 in Colorado is a case in point. I wonder how so radically expanding the line is going to help. It seems to me that their challenge is distribution, not product differentiation.Oh, and if anybody knows where to find a mx78 in 174 let me know.Mike

Could try Vail sports - although I think they may be down to only the 88 & 98 at this point.

 

Kastle also needs to dramatically improve their supply chain to the US. I was looking for a 98 for myself and possible something for my wife earlier in the season but ultimately went with a different brand because of repeated delays and unavailability.

post #30 of 94

I'll admit I do not understand ski retailing.  The proliferation of models by the manufacturers would make sense to me if distribution was not a problem.  But I look at manufacturers like Kastle and even Blizzard, and they have extremely limited channels to market.  I don't think their problem is insufficient differentiation to find a market, but insufficient distribution to get their existing product to market.  Of course, it doesn't help that Kastle is more or less sold out in certain products by the beginning of February.

 

Mike

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