Pros: Snow - quality and quantity. Convenient, compact village. Almost no lift lines. Nice hotels. Quick access from Innsbruck airport. Great views.
Cons: Relatively quiet village (a few bars, including an "Iglu bar"), and one nightclub. Visibility poor in bad weather, most of the skiing above treeline.
Compact little village, great for families, if you want a few beers after skiing, dinner at the hotel and a quiet night. There are a couple of bars and a small nightclub.
The buffet dinner at the Hotel Mooshaus is excellent.
The lift-served ski area is not massive, but there are great opportunities for touring. One nice little mini tour that we did, involves hiking up to, and skiing down, the Finstertal dam. You can also ski down to the Langental reservoir and hike or take the bus back up to the village. It looked like there are plenty of further-flung options.
There are some nice hotels in the village, but not a lot of real "budget" accommodation.
The altitude of the base means that you are almost guaranteed snow from December to May.