In thinking about it, I can see the logic in planning an event in the East. While I likely won't come, I can see that an eastern event would be easier for many to get to, and might pull a larger crowd.
The events at Big Sky have been fantastic for the participants, but I'm sure that ESA didn't make any money on them, and perhaps even lost money. There simply were not enough folk there. It's too bad, because the terrain was terrific and the coaching out-of-sight. I suppose we ought to ask ourselves why they weren't better attended?
One reason probably has to do with the difficulty of getting to Big Sky. For many people, you have to take 3 flights, and virtually no one can get there on a non-stop. The travel time is pretty tough, not to mention the way that airlines ding you on the airfare.
Another reason is that the event is very late in the ski season. For some folk, I heard them say that they wanted to be able to put what they learned at ESA to use immediately, and an event at the beginning of April simply didn't allow that. Too bad for them, as both years (perhaps they were anomalies) the skiing was fantastic, and this year was simply the best skiing I have had ever, anywhere, anytime, in 30+ years of skiing.
In thinking about a late season event, then, I wonder if the location doesn't matter in that you are unlikely to get many people coming no matter what. Holding an event in the East late season might still result in few attendees.
The question then might be how to better attract folk to an eastern event? It seems that the premise of such a question is to attract folk who otherwise won't take the time to travel to ESA Aspen. If that's the case, then it seems that either 1) the event needs to be held over a weekend to minimize the need to take vacation or 2) it needs to be a shorter event.
So, does this seem like it is on track? Just trying to help out my favorite ski camp.
Mike