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Sportswear of Sweden - Skiwear Built For Skiers By Skiers
SOS or to some traditionalist, Sportswear of Sweden has always been a ski wear company that has stood by their mission statement “Built by Skiers, for Skiers”. SOS started offering their product here in the U.S. in the late 1980’s. With their bright color combinations, great fit, indestructible materials and scandinavian designs made SOS. an instant hit with serious skiers especially in the freestyle community. If you have ever seen any of Gregg Stump's early productions such as Maltese Flamingo or P-Tex, Lies and Duct Tape.
Through the years SOS was brought to the U.S. under various distributor groups with limited backing and marketing. Although S.O.S was received well in Europe and “Down Under”, their popularity was primarily grass driven here in the states. Fast forward to 2012, SOS is now being distributed by one of the the premier and well respected skiwear groups in the industry. So, I can say with confidence Sportswear of Sweden is back for good here in the U.S.
For 2012, SOS’s winter collection is based on comfort, function and quality with a look influenced by their history as well as their future. SOS is offering three series of performance ski lines combining traditional lines like their fully lined knit sweaters, that you know I have a fondness for, and their Arorak pullovers to their Evolution collection and Fusion series, which combines modern materials with a more traditional, classic SOS design. All of SOS outerwear are built with such respected fabrics as Entrant Dermizax, and Schoeller with insolation and other materials from Primaloft, Thermolite and Polartec. Most outerwear is either 2 or 4 way stretch and breathability in the 10,000mm to 20,000mm range.
Personally I have been wearing SOS for years. I started back in the early 90’s with “The Sweater”, which I still own and looks as good now as it did 20 years ago, along with other pieces that could easily mix and match. I have always been impressed with the simple timeless designs and there is a day, when I am wearing one of their older products the I do not get a complement (or four) in the lift line. Here is an album of friends and family sporting SOS in years gone past. Trekchick and I did have the opportunity to test some of their 2012 products and I will say that both of us were thoroughly impressed with both the quality, fit and performance of the “new” S.O.S.. Epicski has individual product pages up here and you are also able to read more about S.O.S. at either their website or “like” them on Facebook.
- What's New with the Fischer Vacuum Boot for 2013-14
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