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This is part one of a three part interview series with Patrick Torsell, Director of Marketing, IT, and Slope Maintenance at Ski Cooper, CO.
"If we can take a look at the bigger picture when you reach a senior management level or executive level and you start to look at it from more of a top down view the whole thing takes on new life. As a departmental supervisor or manager you’re focused on your product or your area of the operation. As you ascend the ranks and take on more departments under your umbrella you see it as more of a chess game where you’re moving pieces here and there. I think being on the executive level having that top down view is fascinating."» read more
Part two of the interview focuses on the future of the industry and how technology continues to impact ski area management.
"Yeah it’s interesting to watch this industry as it grows and has its ups and downs. I think we will see a continued interest, a resurgent interest, in some of these smaller skier areas. What I’ve noticed now having been at a small area here at Ski Cooper for the last four years is that we have a huge, noticeably growing number of long time skiers from the major resorts. From the Breck, Vail, Beaver Creek, Keystone, Winter Park, whatever insert major ski area here who have started to not necessarily stop skiing at those areas, but who are starting to spend some of their time here. They’re ready for a break."» read more
Part three of this interview series focuses on small ski resorts and careers in the industry.
"To add to what I said before we smaller places provide a getaway from the big resorts. I’d say when you’re looking at the market we fill it’s threefold. Its locals absolutely, we host quite a few locals that love to come here. We’re right in their backyard; it’s a hop, skip, and a jump away from home. It feels like home to them so we certainly serve locals. We have our regional market of some of the folks I described earlier who normally ski at those bigger areas because we’re surrounded by the biggest players in the Colorado Ski Industry..."» read more